Tuesday 23 February 2010

The Star newspaper - Opinion Section - We must not become the region’s imitation hub


MALAYSIANS have definitely moved towards the higher income group as seen in their use of branded goods. However, it remains to be seen if the items are genuine.

“Habitual fake goods vendor held,” (The Star, Jan 15) and “Loco about Coco’s brand,” (Sunday Star, Jan 24), are rather disturbing.

A stroll through tourist spots will reveal fake goods displayed prominently on shelves.
Our enforcement officers should be commended for their efforts to nip this problem in the bud.

However, efforts should also be taken to educate the public against buying imitation goods.
Imitation samples and notifications of penalties awaiting imitation goods traffickers should be placed at all entry points.

Imitation goods will not only destroy the creativity and prestige of the brand but also indirectly affect the image of the person using it. Let us not mar our country’s image by becoming the imitation hub of this region.

CIPLAK,
George Town.


Published on: Tuesday February 23, 2010


ORIGINAL VERSION

Proliferation of fake goods
Malaysians in general have definitely moved towards higher income group with outward display of wealth projected via usage of branded goods.

However, it remains to be known if the items in use are genuine or otherwise.

With newspaper report “Habitual fake goods vendor held; published on 15 Jan 2010” and comment from Dzireena Mahadzir entitled “Loco about Coco’s brand; published on 24 Jan, 2010”, the negative trend is rather disturbing indeed.

A simple stroll across well known tourist spots in any Malaysian cities will reveal fake goods displayed prominently on shelves or countertops.

In fact, proliferation of fake goods have reached even to the local night market scene and seen as a norm nowadays.

Our enforcement officers should be commended for their continuous and relentless effort to nip this problem at the bud.

However, effort should also be placed to educate the general public to refrain from buying imitation goods.

Imitation samples and notifications announcing penalties awaiting imitation good traffickers should be placed at all Malaysian entry points.

It should be known that imitation goods will not only destroy the creativity and prestige of the brand but will also indirectly affect the image of the person using it.

Let us not mar our country’s image by becoming the imitation hub of this region.

CIPLAK, Georgetown

Sent on: 19 Feb 2010

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